Bethenny Frankel’s SkinnyGirl Margarita has been removed from the shelves of Whole Foods. It was stated that the product was not “all natural” because it contains caramel coloring.
As you know, Whole Foods states as part of it’s shtick that everything they sell is 100% natural. They stake their reputation on this claim. Therefore, the question became, why did they stock SkinnyGirl Margarita in the first place? What (or who) made them go back, after months of carrying this product with huge displays in my local store, and pull it from the shelves?
I decided I would check it out.
I went to my local store pretending to look for the product and, not finding it, asking for it. Some of the workers didn’t know what product I was looking for, odd since I’d seen the product in the store just last week. The “cheese lady”. however, knew of the product, knew it had been pulled, didn’t know why. I was directed to the Store Manager. He stated the regional office called after the national office sent out a memo stating the product was “found” to have an unnatural ingredient: caramel color. Indeed, the front of the bottle does state:
made with blue agave tequila with natural flavors and caramel color added
This made me wonder what else Whole Foods carries that’s not 100% natural. I looked in the frozen food department, and saw many of the same products you’d find in any grocery store. After all, cooked frozen foods have to be preserved with something. One locally-produced product caught my eye:
Crust: (Wheat Flour, Water, Corn Oil, Yeast, Salt), Tomatoes: (Vine-Ripened Fresh Tomatoes, Fresh Basil Leaves, Salt, Calcium Chloride and Naturally Derived Citric Acid), Mozzarella Cheese: (Pasteurized Part Skim Milk, Cheese Cultures, Salt, Enzymes), Basil.
I’m not a chemist, but….maybe Bethenny should have said fresh caramel color
According to the Grindstone
Though this drop by Whole Foods will probably make a dent in sales, I don’t think it will slow down Frankel. Bruce Carbonari, chairman and CEO of Fortune, the company that bought Skinnygirl from Frankel for $120 million in May, recently said the brand, “harnesses the megatrends of convenience, premiumization and low-calorie. And we see the brand as an excellent platform for further innovation. Leveraging our sales and distribution organization on behalf of Skinnygirl has already boosted availability of the brand by nearly 70 percentage points of distribution. And we’re seeing stunning results, Skinnygirl has already become the fastest-growing spirits brand in America, and we’re the #1 brand in dollar sales gains in the U.S. in the most recent 13-week Nielsen data.”
My skeptical, suspicious mind makes me wonder….why look now? Whole Foods must have received many complaints to force them into action. Would love to know from whom, wouldn’t you?
thanks to realitywives.net