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Aug 232011

 Bethenny Frankel’s SkinnyGirl Margarita has been removed from the shelves of Whole Foods. It was stated that the product was not “all natural” because it contains caramel coloring.


As you know, Whole Foods  states as part of it’s shtick that everything they sell is 100% natural. They stake their reputation on this claim. Therefore, the question became, why did they stock SkinnyGirl Margarita in the first place?  What (or who) made them go back, after months of carrying this product with huge displays in my local store, and pull it from the shelves?

I decided I would check it out.

I went to my local store pretending to look for the product and, not finding it, asking for it.  Some of the workers didn’t know what product I was looking for, odd since I’d seen the product in the store just last week. The “cheese lady”. however, knew of the product, knew it had been pulled, didn’t know why. I was directed to the Store Manager.  He stated the regional office called after the national office sent out a memo stating the product was “found” to have an unnatural ingredient: caramel color. Indeed, the front of the bottle does state:

made with blue agave tequila with natural flavors and caramel color added

This made me wonder what else Whole Foods carries that’s not 100% natural.  I looked in the frozen food department, and saw many of the same products you’d find in any grocery store.  After all, cooked frozen foods have to be preserved with something. One locally-produced product caught my eye:

Crust: (Wheat Flour, Water, Corn Oil, Yeast, Salt), Tomatoes: (Vine-Ripened Fresh Tomatoes, Fresh Basil Leaves, Salt, Calcium Chloride and Naturally Derived Citric Acid), Mozzarella Cheese: (Pasteurized Part Skim Milk, Cheese Cultures, Salt, Enzymes), Basil.

I’m not a chemist, but….maybe should have said fresh caramel color


According to the Grindstone

Though this drop by Whole Foods will probably make a dent in sales, I don’t think it will slow down Frankel. Bruce Carbonari, chairman and CEO of Fortune, the company that bought Skinnygirl from Frankel for $120 million in May, recently said the brand, “harnesses the megatrends of convenience, premiumization and low-calorie. And we see the brand as an excellent platform for further innovation. Leveraging our sales and distribution organization on behalf of Skinnygirl has already boosted availability of the brand by nearly 70 percentage points of distribution. And we’re seeing stunning results, Skinnygirl has already become the fastest-growing spirits brand in America, and we’re the #1 brand in dollar sales gains in the U.S. in the most recent 13-week Nielsen data.”

the grindstone

My skeptical, suspicious mind makes me wonder….why look now?  Whole Foods must have received many complaints to force them into action.  Would love to know from whom, wouldn’t you?

In other news, she just bought a condo in Tribeca for $4 Mil. 

thanks to




  6 Responses to “Bethenny Frankel’s Caramel Coloring Conundrum and Whole Foods”


    It cracks me up that people actually think JZ had a hand in this!! Seriously? Bethenny’s empire does not and will not rise or fall on the efforts of JZ. This whole BF/JZ feud has long ago been forgotten by Bethenny herself, but some supporters can’t think about one without ridiculing the other. It’s time to recognize each for who they are independent of the other.


    What’s also suspect are the so-called “natural flavors.” Exactly what are they? Whole Foods should have dumped the product and brand just on that alone.

    Interesting that the writer seems to blame Whole Foods. In fact Bethenny pushes “natural” products and it was her own fault that she included unnatural ingredients in her product. Whole Foods was wrong to sign up for the product in the first place, but should be commended for dumping it.


    Jill, LuAnn and Kelly are cackling over this development, no doubt.


    LOL. Love the leading question about the “many complaints”. Why not just say what you’re thinking? Which is, those complaints came from Jill Zarin?? Isn’t Jill the one who’s always blamed for everything bad that happens to St. Bitchy? At least that’s what her SHEEPLE would like everyone to believe. LOL

    Personally, I don’t believe carmel coloring had anything to do with the removal of SGM. I believe its St. Bitchy’s unhealthy body frame that’s at the core of it. If what I believe is true, can you really blame Whole Foods? I certainly can’t. I wouldn’t want a product on my store shelf that promotes unhealthy anything!! Should my belief be true, I do think Whole Foods should have just said so. They could have easily done that and then, for good measure, sent St. Bitchy a hamburger or TWO. If I were in their shoes, that’s what I would have done! Ya know, sorta like killing 2 birds with 1 stone?!?! Hahaha

    Okay. I’m now ready for the backlash that’s bound to come. Ya see, that’s what happens when you’re NOT part of the Sheeple…. 😀


    Must have been Kelly – oh wait nope not her, she thinks gummy bears are natural. Sounds like a meow complaint. Where do Jill and LuAnn shop?? Just wondering.


      The Countess does not deign to shop for her own groceries. That is for the worker peasants in her indenture, uh, employ.

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