Disclaimer: This is in no way an endorsement or sponsorship of any product.
Bethenny Frankel, former cast member of the Real Housewives of New York , now starring in her spin-off Bethenny Ever After, has been the only franchise member to use public exposure to make serious bank. She worked steadfastly, building her brand, and hit the jackpot. While the other women dabbled in makeup, handbags and books, Bethenny was able to take her SkinnyGirl brand to new levels, with three New York Times Bestsellers, exercise DVD’s, and a plethora of sponsorships, from baby items to shape wear. Not to mention making the cover of Forbes Magazine.
A few of us got together to taste test Bethenny Frankel’s SkinnyGirl Margarita. The four women in the group ranged in age from 37-62. There were 2 men with us, aged 54 and 63.
We had four bottles, chilled icy cold. We also had bacon-wrapped scallops and those frozen mini-quiches .
Two of the women felt it was too tart for their taste. Upon questioning, what they meant was “not sweet enough”. One added raw sugar to her first drink, which made it no longer skinny, she liked it better.
No one added anything to the second drink, by then all the women had a ‘buzz’. SkinnyGirl Margaritas will get you good and ‘happy”.
The men liked it, everyone had at least two drinks. The men had never heard of Bethenny Frankel (she doesn’t play football, lol) but all had seen the huge displays of SkinnyGirl everywhere in our major metropolitan area. Grocery chains, specialty wine shops, world markets and neighborhood liquor stores all carry it. This represents a change since Beam acquired the brand. The marketing and distribution is widespread. The price per bottle was $12.00. By comparison, at the Las Vegas Luxor Hotel, the price was $17.00 in February.
The ingredients:
It is mixed with premium blue Agave clear tequila, a hint of agave nectar, fresh lime juice, and a tiny splash of Triple Sec.
So there you have it, a very unscientific tasting. Bethenny sold at exactly the right time, and the immediate improvement for her was distribution. More money for the $120 million dollar woman!
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She is a smart business woman. Respect for that.
wow! you live in a great area if your club stores and walmart can sell alcohol!
I haven’t tried it, but it does seem to be everywhere now.
My husband and I tried it for the first time the other night. We thought it was delicious. However, if you don’t drink mixed drinks (which we never do … lite beer occasionally is all we have) it is not a good idea to drink a glass fast, which is easy to do because it tastes really good and smooth. We got totally buzzed (too much) on one drink. I think if we had sipped it we would have gotten buzzed also. It was very strong!!! For us anyway.
I just bought two more bottles of it yesterday and one is already gone! I love it!
Still hasn’t made it to my little neck of the woods but that’s a really good price! If I thought it was too tart, I’d add some artifical sweetner and keep the calories down. (I don’t ever use sugar.)
Bobbi:
Try Costco, SamsClub or WalMart